If you spend any time out walking or camping in national parks or other natural places, you will have noticed the rapid rise in the presence of Zorali gear over the past few years. The brand has a particular aesthetic, a commitment to sustainability, and has been active in encouraging people to get into the Big Outdoors.
With the loss of several key Australian brands over the last decade or so (for instance Snow Gum going under, Mountain Designs going online only) and strong awareness campaigns from US based brands such as Patagonia, Arc’terex, The North Face and so on, there are fewer Australian companies active in the outdoors business landscape nowadays. So Zorali, which is epitomised by its cheerful and energetic founders Elise and Cam, is a welcome addition to the outdoors scene.
Who are they and what is their mission? Here is a bit of a chat with founder Cam.
Continue reading “The Zorali story” →
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