allicanThis film is billed as the best selling ski film of all time. One that ‘compares the challenges of big mountain skiing to the challenges of climate change’. I liked its trailer, which did seem to be saying something about over consumption and energy. As a backcountry skier and climate campaigner, I was stoked when I finally got to watch it, a few years after it came out.

Yes, its beautiful, compelling and also great fun, covering some of the finest skiing terrain on the planet. There are great people skiing incredible lines, and having a lot of fun doing it. There is an urban skiing scene that is one of the best clips I have ever seen in a ski film.

But in its claim that it is tackling the climate change issue, it is also a dangerous piece of propaganda for ‘business as usual’ capitalism. I am amazed that the film wasn’t paid for by coal companies. How can a group of switched on people get it so wrong?

My review is available here.