Almost all outdoor gear used to be made in Australia. That is now a rarity, although a couple of companies continue to produce things here (there is a probably outdated list of these companies available here). Outdoor gear advertising is largely synonymous with generic high impact lifestyles – fly here, go there, have the latest stuff, charge that line – rather than being connected to a place or community (sure there are exceptions, but the ‘global brands’ do dominate the market here in Australia).
That’s why small scale, locally owned gear companies are so important (as are, of course, locally owned shops – you can find a list of them here).
Some Australian brands like Snow Gum, One Planet or Mountain Designs, have been around for decades. There are also a growing number of micro brands starting up and one of these is Peak Oil Company, whose primary mission is ‘making durable clothing and equipment for the Australian outdoors, without using petrochemicals’.
Continue reading “Peak Oil Company: ‘durable clothing and equipment for the Australian outdoors’.”
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