We’re now into early July and the only skiable ski in any of the resorts is there because of snow making. And while everyone in the ski industry knows what’s happening when it comes to climate change, they continue happily on the pathway of ‘diversification’, expanding activities in the ‘green season’ and investment in snow making equipment, to the exclusion of any meaningful action on climate change.
I always struggle to understand this. Surely any smart business can ‘walk and chew gum’ at the same time – in this case that would mean diversifying your year-round tourism ‘offerings’ while investing in snow making while also walking the talk on climate. Its also called mitigation, it means doing things like shifting your operations to using renewable energy instead of coal. What is astonishing is that there is so little meaningful action by Australian resorts.
Continue reading “The ski industry and climate change. The denial continues”

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