Reid Singer, writing for Outside Online, said recently (The Outdoor Industry Will Decide the Next Election) that the growing power of the outdoor industry was starting to influence national land politics in the USA.
“Not so long ago, the outdoor industry had essentially zero influence in state and national politics. Though individual companies played a role in conservation campaigns and other causes, there was little collective muscle to push issues … the way, say, Big Oil can fight against higher fuel-efficiency standards in cars”.
(The lack of influence has) “started to change in recent years, thanks to two developments. First, in 2006, the Outdoor Industry Association (OIA) began publishing an annual report detailing the massive impact of recreation on the U.S. economy, now responsible for $646 billion in annual consumer spending (twice what Americans spend on pharmaceuticals) and 6.1 million jobs (a big enough number that recently proposed legislation could require the Commerce Department to start tracking it). Second, in 2013, Sally Jewell, then CEO of REI, became secretary of the interior, instantly guaranteeing that recreation would be a part of every major discussion about the use of federal public lands”.
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