2020 was the ‘Year that Wasn’t’ for many of us mountain lovers. Essentially no ski season in Victoria in the resorts, alpine parks closed, and no international travel to get to higher mountains elsewhere.
That had a huge impact on snow based and snow reliant businesses. As was reported recently in The Age, ‘During the 2020 snow season, Victorian alpine resorts received about 90,000 visitors, a 90 per cent decline on the previous year. The visitation collapse dealt a heavy financial blow, with economic activity plummeting to $109 million compared to more than $1 billion generated in the 2019 Victorian snow season’.
One small mountain business that made it through was Chillfactor, which is an essential part of Australian skiing culture. And the 2021 issue of the magazine is a great reflection on the winter that wasn’t.